Introduction to Yongming

Institutional Introduction
Chunqiu Yongming is a liquor brand management company that specializes in customizing high-quality soy sauce liquor as its main business
Yongming Jieyu Research Institute
Yongming is based on its own distillery as its supply base and has established an atmosphere of Yongming Jieyu Research Institute to create an offline cultural experience area.
Three awakenings and three interpretations of cultural influence
In line with the brand culture of "three awakenings and three solutions", Yongming strives to create a comprehensive customer circle of knowing wine, loving wine, and customized wine, following the young market.
Private customized alcoholic beverages
Yongming's products cover ice sauce wine, daily products, health products, and provide customized wine services for customers.

Cultural mission
Yongming · Mission
Three solutions and three awakenings: share Chinese Baijiu in a language familiar to consumers
Art Aesthetics: Deconstructing Art with Chinese Culture
Wine: Presenting the Beautiful Jinsha Sauce Wine Culture to the People of All Regions
Founding Story
Yongming · Origin
Guizhou, a hometown of famous wines with a long history, is also the hometown of the founder of Yongming. Growing up in a distillery, the fragrant aroma of wine and historical agarwood have influenced the founder's growth and planted a seed in his heart. Like many ambitious young people, young founders have also ventured out of their hometowns and explored the world. But the aroma of wine engraved in his bones lingered, making him reluctant to part ways, so he returned to his hometown to promote the wine industry.
The founder found that it is said that young people do not understand alcohol, but in fact, it is not. The purpose of drinking is different. In this restless era, young people drink for socializing, socializing, or venting. People have a thousand faces, and wine has a hundred flavors. Faced with different life experiences, no one can accurately feel the other person. The founder believes that alcohol can express emotions, serve as a medium for mutual communication, and serve as a bridge between people. Therefore, based on the understanding of the new era, the founder created the Spring and Autumn Yongming Customized Wine and created the Yongming Tavern, hoping that everyone can freely find themselves and work together to find emotional resonance here.
Yongming Customized Wine Explanation and True Personality
Yongming Jieyu Research Institute
The offline cultural experience hall under the Spring and Autumn Yongming brand aims to establish an atmosphere and create an IP venue
Corporate philosophy
Yongming · Value
Share soy sauce and wine in consumer language, deconstruct world art with Chinese culture
Mission: To customize high-quality sauce wine for China
Vision: To become a leader in artistic deconstruction of customized wines
Values: Setting aside everything is for solution, awakening only when one is free and free
Color symbolism
The overall color is mainly black and reddish red:
Good wine needs to be placed in a well ventilated and cool place, and as a research institute, we hope to bring a unique feeling to the public. Black, as a powerful color, can accommodate all colors while also making other colors stand out. This is also the feeling that Yongming Yanjiu wants to bring to the public: no matter what personality or emotion, it can be released and fully displayed here. Therefore, black is used as the main color tone of the building.
The design of the fault where red and white intersect is based on the color of the Chishui River, which is a tributary of the upper reaches of the Yangtze River. In summer, the sediment content of the river increases, and the water becomes red. In addition, the color of sorghum koji fermentation was also used, and the color of the discontinuity on the display area wall was designed by combining the two colors.
1. The character "Yong" with eight strokes
The logo uses the "Eternal Character Eight Method" to break down the character "Eternal" into eight strokes and redesign it through reorganization. Because Yongming Research Institute is an unrestricted and free place, any idea or emotion can be broken down here and presented differently through different recombinations. However, no matter how many changes it undergoes, it can still follow its original intention and remain eight strokes.
2. Wine Research Institute
"Entering Your Own Wine World" is a concept created by the Wine Research Institute based on brand culture. Throughout history, there have been countless people who love and understand wine. Everyone has their own ideas and stories about wine. Yongming Wine Research Institute creates an exclusive wine world for wine lovers. In this world of alcohol, being slightly tipsy, intoxicated, and drunk are all your choices.
3. Wall style design
The square design above the gate corresponds to a stepping box. The so-called "stepping on yeast" is to crush wheat, add water and "mother yeast", stir, put it in a wooden box, stand in the box and step on it continuously with your feet until the yeast is stepped on. Incorporating the culture of stepping on music into architectural design is also aimed at interpreting and inheriting a different wine culture.
4. At the entrance
Taking mountains as the form and plants as decorations, making the space more dynamic and vibrant. The landscape design at the entrance integrates the culture of stepping on koji, with staggered stones corresponding to the legs when stepping on koji. One high and one low allows microorganisms to fully contact with raw materials such as wheat during stepping on koji, forming a high-quality microbial community for brewing. The shape of the wine droplets used on the wall ornaments contains chemical symbols about wine. (The corresponding three awakenings, freedom awakenings, non agreement awakenings, and non confusion awakenings, are based on the "three solutions and three awakenings" in brand culture. The first solution is to understand the heart, care about the body, and not ignore one's own emotions. What needs to be done is to be happy; the second solution is to restore simplicity. Taoist Laozhuang emphasizes the restoration of simplicity, that is, to return to nature, sometimes face one's own heart directly, and let nature take its course to obtain the original heart; the third solution is to not confusion, existence is reasonable, whether it is disguise or nature, whether it is free or bound, and find resonance with the depths of one's own heart.) Through layers of buffer space and circuitous movements, it is good to achieve this. Finally, slowly open up the story space and walk dozens of steps, suddenly becoming clear.

5. Wine jar funnel
As an ancient instrument for timing, funnels were used to measure time by the number of containers that were left behind. Placing the wine jar under the funnel is because during the brewing process of sauce flavored liquor, it takes at least five years from koji making to brewing, to cellaring, to blending and then to leaving the factory. Authentic Maotai flavor Baijiu is closely related to time. Every drop of authentic Maotai flavor Baijiu is a treasure of time, and every drink is a taste of time.

6. Brand Culture Wall
Spring and Autumn Wine Industry is located in Shatu Town, Jinsha County, Guizhou Province, upstream of the Chishui River. It uses wine as a carrier and platform to promote the traditional core values of "benevolence, righteousness, etiquette, wisdom, and faith" that have nurtured Chinese people for three thousand years since the Spring and Autumn period, and focuses on creating "Chinese Confucian cultural wine". This is why today's poetry and wine turn into spring and autumn, and when extracted, they will always sing.

7. Jiuqu Corridor
The Jiuqu Corridor consists of two sections. The first section introduces that the brewing of sauce wine requires favorable timing, location, and people. As a golden wine making area at 28 ° N, Guizhou has a climate microbial zone, a soil selenium rich zone, and a plant community linolenic acid zone. The average annual temperature is around 18 ° C, the average annual precipitation is over 1400mm, the average annual sunshine is over 1514 hours, and the average annual frost free period is over 250 days. One side of the water and soil nourishes the other side, The people of Guizhou have inherited their brewing techniques from generation to generation in such a unique environment. The other paragraph introduces the significance of the existence of Yongming Research Institute, "Yongming Customized Liquor, Explaining True Character.". Under the premise of striving to achieve the best taste and quality of wine, Yongming Research Institute combines emotional customization to meet the needs of contemporary people, and customizes highly personalized wines according to specific needs. Enable emotions and memories to be flavored.

8. Wine pit
The round sky and round earth create a wine pit design. The "circle" here symbolizes change and flexibility, while the "square" symbolizes carrying and stability. The wine pit is not only a place for storing wine, but also symbolizes that people have been constantly innovating and adapting to the times in the development of more than two thousand years of wine culture.

9. Mixing area
Above the wine pit, there are two main areas: the mixing area and the tea brewing area. Wine is like fire, passionate and unrestrained, tea is like water, quiet and elegant. The two stand in opposition and face each other from afar. They can drink a cup of wine to finish a difficult word, or brew a cup of tea to turn all unwillingness into sweetness.

10. Combination of motion and stillness
The overall architectural style adopts a combination of dynamic and static elements. Dynamic elements are automatically displayed on LED screens, while static elements are present in all landscape arrangements. Movement and stillness complement each other, complementing each other, highlighting the vitality and agility of movement through stillness, and highlighting the softness and elegance of stillness through movement.
second floor
1. Floral space
Flower arrangement art originates from people's love for flowers, expressing an artistic conception through the freezing of flowers to experience the authenticity and brilliance of life. Therefore, a floral space is added to the overall tea themed space on the second floor to create a simple and rustic atmosphere. The use of floral design softens the display environment, making the internal space combine the natural factors of the external space.
2. Cangjiu Ge
The wine will become richer and more flavorful over time. Therefore, a wine cellar was developed upstairs, and the aged wine placed in transparent glass already bears traces of time. Customers can choose to customize and design their own wine in the wine cellar, or store their own memories of the wine here.
3. Scroll Gallery
Ancient books are all arranged in a scrolling style. So scroll becomes a general term for books, works, or paintings mounted on a scroll. The scroll corridor adopts this recording feature, using different strokes of the character "Yong" with eight strokes as a three-dimensional design, representing the recording of writing. At the same time, some tea and wine are excavated and placed in the corridor, and the culture of wine, tea, and writing has been passed down from ancient times to the present. Walking through the scroll corridor is also a firsthand experience of historical culture.
4. Four tea rooms
Tea
The road is long and drowsy with wine, and the sun is high and people are thirsty for tea. Taken from Su Shi's poem "Washing River Sand - Falling Jujube Flowers on Clothes and Towels", I hope to be able to offer strong tea to guests when they need it. The tea space is mainly made of tatami, and the term tatami is often heard in Japanese dramas or comics, which many people think is exclusive to Japan. But in fact, it is a multifunctional furniture originating from the Han Dynasty in China, which was once popular during the Sui and Tang dynasties.
Color
Looking back, there was a charming smile, and the six palaces were pink and colorless. Selected from Bai Juyi's "Song of Everlasting Sorrow", it is named "Se" because the overall color of the tea room is mainly white, and white is usually considered "colorless" as the highest brightness color. Because it can reflect all colors, we hope that guests can release their emotions in this tea room. The square table and chair design can accommodate gatherings of multiple people. A tea room can be a place for one person's emotions or a gathering place for multiple people.
"Talent"
Drinking alone, chatting, and encouraging oneself, who values academic talent? Taken from a poem by Li Bai. The overall color is mainly reddish brown, with bamboo decorations set up directly opposite the window, creating a simple and elegant atmosphere between the mountains and rivers, giving it a more ancient charm. Meeting friends through tea, expressing nostalgia and nostalgia.
"Device"
To do a good job, one must first sharpen one's tools. Naming it a vessel is due to the decoration style, with the overall decoration mainly featuring silver white and mirror finish, full of modernity and technology. A tool means using tools. A tea room is not just about looking good and creating an atmosphere, but more importantly, it is a place for brewing and tasting tea, which is an essential function of a tea room.