Zhongjiu.com intends to take advantage of Qingqingke liquor to go public

2019-09-20

On the afternoon of April 13, a public announcement of a listed Baijiu company quickly stirred the circle of friends in the liquor industry. Qinghai Huzhu Qingke Liquor Co., Ltd. (002646), which had already closed on the same day, issued a notice stating that the transaction is in the planning stage. The notice stated that Qinghai Huzhu Qingke Liquor Co., Ltd. plans to acquire the controlling stake of China National Liquor Industry Co., Ltd. by acquiring the equity of the old shareholder of China National Liquor Industry Co., Ltd. and subscribing to the newly registered capital of China National Liquor Industry Co., Ltd. "For manufacturers, if they are listed companies, their P/E ratio will be high. Because the traditional P/E ratio of manufacturers is 15 times, which is about 30 times higher, but e-commerce companies, such as Internet companies, are basically more than 100 times higher. If the listed companies of alcohol have Internet genes, the sales of e-commerce will exceed the sales of traditional channels. I believe this will still be a great help for the transformation of P/E ratio." Lai Jinyu said. What will be the next step for Qingqingke Liquor's intention to acquire Zhongjiu.com? On the morning of April 14th, a reporter from Huaxia Liquor News called Zhao Jie, the representative of Qingqingke Liquor Securities. Zhao Jie told the reporter that we had just come into contact with this matter and it is still under planning. All other matters are subject to the official announcement of the listed company.

Opportunities and challenges of liquor industry under "Internet plus"

2019-09-20

During the National Two Sessions this year, Premier Li Keqiang put forward the "Internet plus" action plan in the government work report. This plan provides new options for all walks of life to achieve innovation and transformation by relying on new generation Internet technologies such as mobile Internet, cloud computing, big data, and article source Huaxia Wine News Internet of Things. For the deeply adjusted Chinese liquor industry, the "Internet plus" action plan undoubtedly points out the direction for future development. However, what is "Internet plus" and what challenges does the Internet bring to the traditional wine industry? What kind of opportunities are there? How should the liquor industry seize the opportunity to implement "Internet plus"? Industry companies have shown confusion. In the Internet environment, especially in the era of personalized consumption, consumer centered and consumer led consumption behavior is the direction of future development. For example, the consumption form of customizing a bottle of wine online was impossible without the Internet environment. Compared with the PC end, the development of mobile Internet has released more opportunities for the development of liquor industry in terms of time and space. With the help of mobile internet technology, liquor companies can greatly expand their sales space and support uninterrupted sales for 7X24 hours. In addition, based on mobile Internet, liquor enterprises can also explore various forms of marketing model innovation such as crowdfunding and customization. In Wu Kun's view, one of the directions is the C2B market, that is, relying on the accumulation of big data on the Internet, liquor enterprises can have a clearer and more accurate grasp of consumers' needs, so that they can take consumers as the core to carry out reverse customization, which also meets the requirements of the Industry 4.0 era. Previously, the production model was dominated by producers, that is, consumers can only buy what they produce. The future will be consumer driven, consumer led, and based on the diverse and personalized needs of consumers, enterprises will engage in flexible customized production. "'Internet plus' will reconstruct the wine competition pattern and open a new era of wine industry development.”

500 free entry slots, igniting the Guiyang International Liquor Competition

2019-09-20

The reporter recently learned from the organizing committee of 2015 Chinese Baijiu Brussels International Spirits Grand Prix that in order to support Chinese liquor to go global, more liquor brands are encouraged to participate in the "2015 Baijiu Brussels International Spirits Grand Prix". With the approval of the Guiyang Municipal Government, the organizing committee of the competition will subsidize liquor enterprises in China and exempt the first 500 registered liquor products from the "registration fee". The 2015 Guiyang Brussels International Spirits Grand Prix will be held in Guiyang from August 26th to 28th this year. As one of the three major international liquor competitions, the International Liquor Grand Prix is known as the "Liquor Olympics". It is the only competition that can be bid for the main competition and is held annually by various countries. This Grand Prix is the first time that the international alcohol competition of Huaxia Wine News, the source of this article, has entered the Chinese Mainland. At that time, more than 1000 domestic and foreign spirits are expected to compete for the big gold medal, gold medal, silver medal and other authoritative awards. At this Spirits Grand Prix, 96 authoritative wine tasters from various countries around the world will blindly select the best and award the "Oscar" in the wine. The competition results are subject to dual monitoring and certification by the government of the Kingdom of Belgium and the European Union. A medal means that quality assurance is a promise and guarantee from producers to consumers, and has great commercial value. Faced with the strong liquor "Olympics" at their doorstep, many Chinese liquor companies are already eager to give it a try. As of now, more than 500 overseas wine samples from more than 30 countries and regions have registered for the competition and are waiting for entry; More than 100 domestic liquor companies have registered for the competition, and over 40 have been delivered to Guiyang. As the host city, Guiyang will be subsidized by the government to reduce the burden on enterprises, so that Chinese Baijiu enterprises can register at "zero threshold" and create a great opportunity to compete with internationally renowned spirits. It is expected that this will once again sound the rally of Chinese Baijiu, and ignite the enthusiasm of Chinese liquor enterprises to participate in liquor competitions and compete for international awards. According to the announcement released by the Guiyang Organizing Committee of the Grand Prix, the registration fees for the first 500 domestic wines will be fully subsidized by the organizing committee, achieving "zero threshold" participation and "zero cost" appearance. As long as it is a strong liquor enterprise within China, the first 500 wines registered for the competition will be free of charge, and the competition fee will be fully subsidized by the Guiyang Organizing Committee to the International Organizing Committee. Each liquor company can only submit 3 types of competition samples, and any more than 3 types of competition samples will be paid by the company itself; Provide a sample of each participating wine for the wine taster to evaluate. 500 free spots, first come, first served, and the registration deadline for the competition is June 5, 2015.

In 2014, the year of return of Chinese Baijiu

2020-12-29

The reality is so cruel and bloody. From the perspective of economic benefits, food security, industry control and market competition, forming a large group army is the key to ensure the prosperity and healthy development of Baijiu industry. The country is using the experience of beer industry adjustment to replicate the over developed Baijiu industry. After all, the Baijiu industry has exceeded the bottom line set by the government in the past, and it also needs to control the pace of its development in time to coordinate with the overall situation of the national economy and the people's livelihood and make contributions to food security. Therefore, under the leadership of the government, this adjustment of the Baijiu industry is likely to be the largest one in history, or it will last for three to five years. The game rules of "big waves wash the sand" and "survival of the fittest" are playing out in the Baijiu industry. In general, the adjustment of Baijiu industry will continue in the future, but the industry will eventually develop healthily. The current industry adjustment is mainly to lay the groundwork for the healthy development of the next stage. Enterprises should aim at the current trend and develop corresponding market strategies to ensure their healthy development, in order to follow the trend forward.

By 2025, more than 600 Baijiu enterprises will have completed pollution control, and Guizhou will welcome the strongest environmental protection supervision again?

2022-10-12

On September 16 this year, after the Rectification Plan for the Implementation of the Second Round of Central Ecological Environmental Protection Supervision Report in Guizhou Province proposed to promote the comprehensive rectification of Baijiu industry, Baijiu enterprises in Guizhou were once again heavily attacked for pollution rectification.