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Entering Huanghuai and rediscovering "liquor manufacturing"

2019-09-18

Not long ago, the overall plan for "Made in China 2025" was reviewed and approved by the Executive Meeting of the State Council. This plan proposes a "three-step" strategy for China to transform from a manufacturing powerhouse to a manufacturing powerhouse, that is, to enter the ranks of world powers in the first decade; In the second decade, we will enter the median position of a world power; In the third decade, which is 2045, China will enter a leading position as a world power and become a manufacturing powerhouse on the 100th anniversary of its founding.
Manufacturing upgrade, leading development
Currently, China needs a strong manufacturing power strategy more than ever before.
On the one hand, emerging business models and new growth points are emerging, opening up vast opportunities for the growth of the Chinese economy;
On the other hand, most traditional manufacturing enterprises are experiencing the pain of transformation and upgrading due to increased costs and sales difficulties. Only by upgrading "qualified manufacturing" to "high-quality manufacturing" and "boutique manufacturing" can we unlock development momentum and continue the development trend. China cannot move towards the center of the world stage without the strong footsteps of its manufacturing industry.
This macro trend and national strategy have also pointed out the direction for the transformation of the liquor industry.
With the advent of the Internet era and the era of consumer sovereignty, the demand for alcohol consumption has become personalized, fashionable and international, and traditional product forms, cultural appeals and marketing models are facing challenges that have to change.
However, change is not an easy task. It is necessary to cater to the market while maintaining a distinct self, showcasing elements of the times while also conforming to traditional heritage. How should we balance and grasp the transformation of the liquor industry? "Made in China 2025" has revealed the answer, and we must rediscover "liquor manufacturing". Only through continuous improvement of brewing level and continuous improvement of quality value can we establish ourselves in the market, face the international market, and win the key battle for future development.
From the past, upgrading manufacturing has played a decisive role in industrial development.
Eleven years ago, the holding of the Baijiu Summit in Jiangsu, Shandong, Henan and Anhui caused a strong response in the industry.
At that time, the background was that Sichuan style Luzhou flavor Baijiu was popular in the national market, while the collective performance of Baijiu enterprises in the Huang Huai River Basin, which also had strong brewing strength and historical background, was low. After the first four provinces summit, the development strategy of Baijiu industry in four provinces was proposed, and it was clear that Luzhou flavor Baijiu was moving towards the innovation and development of soft, elegant, commercial, and fashion styles, focusing on "flavor". At the following four provincial summit, Shen Yifang, a famous Baijiu expert, made a report on the Discussion of Light and Elegant Baijiu, which further pointed out the future trend of light and elegant Baijiu style.
From the quality "requirements" of beautiful taste and comfort after drinking to the quality "demands" of highlighting style and characteristics and adapting to market trends, this can be seen as an overall "manufacturing" upgrade of the Baijiu industry in Jiangsu, Shandong, Henan and Anhui.
Up to now, Su Lu Yu Wan Baijiu, which is dominated by famous wine belt enterprises in the Yellow River and Huaihe River, has achieved great growth in market share. It should be said that this has a lot to do with the typicality and progressiveness of style brought about by the upgrading of "manufacturing".
Article source: Huaxia Wine News
Entering the Huanghuai River and influencing the future
As the deep adjustment of the liquor industry continues, "liquor manufacturing" has reached a time of further upgrading.
Brewing in China has a long history and has developed to this day. The brewing techniques of various types of alcohol have become very mature, and the quality of alcohol products has reached a high level. But if we consider the dual attributes of material and spiritual properties of wine, truly high-quality alcoholic products can not only bring people sensory beauty and enjoyment, but also appreciate the ecological style and cultural essence of a region, thereby obtaining spiritual cultivation and enjoyment. This is the high-level "liquor manufacturing", which is a high degree of unity between quality value and cultural value, as well as an understanding and practice of "Made in China".
To this end, the China Liquor Industry Association, the China Liquor Distribution Association, and the Huaxia Liquor Newspaper will jointly launch and host a large-scale interview event called "Decoding Chinese Liquor Culture - Huanghuai Famous Liquor Tour", organizing experts, scholars, and media to visit representative liquor companies in the Huanghuai River Basin, interpreting the quality "genes" of Huanghuai famous liquor, and discovering the essence value and upgrading path of "liquor manufacturing" from it.
This activity has also received high attention and strong support from industry organizations such as the Shandong Sugar, Liquor and Sideline Food Commercial Association and the Henan Liquor Industry Association. The overall event design consists of three stages, starting with the launching ceremony of the "Huanghuai Famous Wine Shop". With the participation of representatives from the organizers, leaders of various provincial associations and enterprise representatives of the Huanghuai Famous Liquor Belt, industry experts, cultural scholars, and media, the voice of "liquor manufacturing" will be heard from the outside world; Afterwards, there will be an interview activity called "Huanghuai Famous Liquor Tour". The interview team will conduct on-site interviews with enterprises, engage in ideological collisions with entrepreneurs, and interpret "liquor manufacturing" from different perspectives such as brewing technology, ecological culture, and product innovation; The third stage is the China Huanghuai Culture Famous Liquor Summit and Product Exhibition, which will be held during the Nanjing Autumn Sugar and Liquor Fair. It will showcase outstanding liquor enterprises in the Huanghuai River Basin, promote the brand of the "Huanghuai Famous Liquor Belt" and establish a value benchmark.
Just as the Baijiu summit in Jiangsu, Shandong, Henan and Anhui strongly promoted the "golden decade" development of Baijiu industry in the Huang Huai River basin, under the national strategic guidance of "Made in China 2025", this "Huang Huai Famous Liquor Shop" will have a positive and significant impact on the next decade of Baijiu industry, and start a wonderful journey to present "liquor manufacturing" on the world stage.

 

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