Wine industry consultation will set off the "Westernization Movement"

Recently, the State Council Information Office held a press conference on the situation of the Free Trade Pilot Zone, and the four major free trade zones in China collectively made their appearances. As an innovative measure to further expand reform and opening up, although the functions carried by the four major trade zones of Shanghai, Tianjin, Fujian, and Guangdong each have their own emphasis, their strategic goals are consistent, namely international, market-oriented, and liberalized economic cooperation. This also indicates that a new era is about to come, with the expansion of domestic free trade zones, and the future of China will be a fiercely competitive international market.
The pace of internationalization is approaching. Chinese Baijiu has also been seeking to go global. Leading enterprises such as Moutai and Wuliangye have tried various measures to enter the international market.
Now, the free trade zone has further expanded its reform, and the liquor consulting industry derived from the Baijiu industry is bound to face an international "big battle" in the future. On the one hand, the liquor consulting industry needs to think about how to help liquor companies go global; On the other hand, the liquor consulting industry needs to cope with the more brutal face-to-face competition from international professional consulting companies. The domestic liquor consulting industry is bound to embark on a real and effective "double-edged battle".
As the saying goes, change makes sense, and continuity makes sense. The transformation of wine consulting companies is surging in the dark.
At present, there are three main types of domestic consulting companies - foreign-funded consulting companies, consulting companies established through cooperation between universities and foreign investment, and professional consulting companies. Due to their different backgrounds and cultures, the functions and service performances they carry inevitably bear different imprints.
Many international consulting firms have established branches in China, such as McKinsey, Cornell, Molite, and Kotler. These large-scale consulting companies stand out in their respective fields, relying on their strong financial strength, strong talent, and mature theoretical system, mainly serving the strategic, brand, and operational systems of leading enterprises in the Chinese industry. They are at the forefront of the industry and possess the latest international concepts.
On the other hand, domestic consulting companies, whether academic or localized, mainly rely on a deep understanding of China's national conditions, people's conditions, enterprise conditions, and market to have a certain competitive advantage. In the future, with the standardized development of the market and the intensification of diversified choices, liquor consulting companies will face the situation of "dancing with wolves". Therefore, in the era of international competition, the "Westernization Movement" of liquor industry consulting is imminent. Take the advantages of international companies to make up for their shortcomings, and innovate mainly from the following three aspects.
Strategic innovation, focusing on
Practical combat capabilities that keep up with the times
Throughout the domestic consulting industry, from the 1980s to the present day, with changes in the market environment, it has presented four distinct stages of development. In the early days of "selling ideas", at the beginning of the reform and opening up, all goods were extremely scarce, and market competition was equivalent to zero.
But as the reform deepens, competition gradually forms. Faced with the sudden influx of overseas enterprises, local enterprises are unaware of their mistakes, and at this time, the trend of breaking through with "ideas" is prevalent. Subsequently, it ushered in a period of development for marketing planning, with a large number of foreign enterprises entering and various new marketing concepts emerging. Domestic enterprises have also recognized the importance of marketing and have a certain degree of understanding of it. Tactical marketing plans that achieve quick results in the short term and are highly speculative are widely used.
Subsequently, the market shifted from a seller's market to a buyer's market as there was an oversupply during the mature period of systematic operation. Brand marketing has become a development strategy for enterprises. Due to scientific, systematic, and long-term consulting needs, a large number of consulting and planning companies have emerged, and the consulting and planning market is gradually maturing. The consulting industry in the liquor industry is no exception. With the ups and downs of the Chinese liquor industry, it has gone through decades of development and has also achieved many market myths. But that only belongs to the past, does not represent the present, let alone the future.
At present, the Chinese market is already an inclusive and open international market, with large brands, enterprises, and markets constantly emerging. Traditional consulting services have found it difficult to adapt to this fast-paced and highly competitive market environment, especially in the current era of big data analysis and academic trends surging higher than before.
The consulting industry is currently in a period of transformation and transformation, and the beverage consulting industry cannot remain in the mode of providing systematic operations or big concepts and creativity. It needs to break away from old thinking and open up new models. The maturity of the enterprise, the maturity of the market, and the transformation of competition require the liquor industry consulting to undergo strategic transformation, abandon the consulting myth of the era of ideas, break away from the big and empty marketing concept operation, and shift towards a comprehensive, practical, and effective value orientation. The future consulting industry in the liquor industry is no longer just selling ideas and solutions, but a practical command to advance and retreat together with enterprises. This requires consulting companies to have strong practical capabilities, serve the enterprise through think tank services, and integrate them comprehensively. They can also collaborate with enterprises to build brands and implement market operations, so as to be more pragmatic and have long-term vitality.
Team Innovation, Abandoning
Individualism Enters Elite Co Creation
A specialized liquor consulting company, as the external brain of liquor enterprises, provides services that emphasize strategic vision. Therefore, various companies of all sizes in the industry vary greatly, with most liquor consulting firms having only three to five people, a few computers, and an office. They all have a common characteristic, which is that the personal charm and abilities of entrepreneurs have been maximized, which is known as the era of personal heroism. Because of this, most of the experts in the wine consulting industry are company general managers, which objectively reflects the limitations of the industry.
However, the current market environment is in a period of transformation, and the liquor consulting industry is in a period of transformation. It is not only the fierce competition, but also the diversified needs of enterprises. So the era of three or two people and a few guns carrying out revolution in the past is no longer possible. It must be a combination of high-precision talents from international companies and a complete theoretical structure of the system to better adapt to the future living space. The era of individual combat has passed, and the era of heroes dancing together is coming. The consulting industry is shifting from the era of individual heroes to elite team consulting.
For the light asset liquor consulting industry, people themselves are the most core asset of the enterprise, and the value that an individual can create is limited. A group of intelligent and intelligent people can only exert amazing power when combined. At the same time, the intensification of internal competition in the industry has led to the transformation of services from pure think tanks to butler style services. Only by relying on team strength can consulting be better implemented into the operational system of enterprises. Consulting is no longer behind the scenes, but gradually transitioning to the forefront, so the future talent integration of the liquor consulting industry is crucial.
Service innovation, synchronous
Developing core advantages in segmented markets
The consulting services for the liquor industry involve various aspects, from market research, advertising creation, product development, and promotion system construction, to brand management, marketing system planning, marketing practical training, and then to business model planning, management system design, enterprise strategy consulting, from the planning of an exhibition to the brand strategy of a liquor company.
Consulting and planning companies have gradually delved into the procedural details of liquor enterprise management, and their division of labor is becoming increasingly detailed, playing an increasingly important role in the development of liquor enterprises.
It is an undeniable fact that the liquor consulting industry has entered the era of service segmentation. There is no universal company, and high-precision, specialized and deep services have gradually replaced large and comprehensive services. From this, it can be seen that this also means that liquor consulting companies must practice hard work in a certain field, be what people do not do, and be what people cannot.
For the current liquor market, brand, channel, product innovation, and social marketing are the hot key points. The in-depth integration of traditional industries and the Internet is bound to be the core of the future development of consulting companies.
Therefore, liquor consulting companies can only consolidate their market and survival space by quickly drawing on advantageous sources such as Huaxia Liquor News and establishing their advantages in a certain area.
Time is an uncontrollable variable, and the market environment is no exception. For liquor consulting companies, the only thing they can control is themselves. Faced with the future trend of internationalization, the entire industry has been changing, and liquor consulting companies are bound to follow suit. But the living environment has become increasingly harsh, and wine consulting companies need to understand how to survive, not how they want to live.
Only by following the times, constantly innovating, innovating, and going through the ups and downs of the times, can we firmly stand at the forefront of the industry.