Guizhou Jinsha Spring and Autumn Wine Industry

Guizhou Jinsha Chunqiu Liquor Industry Co., Ltd

Service hotline: 0851-22255555
Customer service hotline: 400-998-5109
Customer service email: 1169044895@qq.com
Factory address: Guantang Village, Shatu Town, Jinsha County, Bijie City, Guizhou Province
Guiyang Office: 38th Floor, Block B, Building 3, Huaguoyuan International Center, Nanming District, Guiyang City

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Spring and autumn always sing, the young path of old brand soy sauce wine

2023-02-22

In recent years, driven by Maotai, the market of Maotai flavor Baijiu has been developing continuously. The next ten years will be the golden period for the development of Guizhou sauce liquor. In the face of such market opportunities, capacity expansion and market expansion are the key development strategies of major sauce liquor enterprises.
Chunqiu Yongming Liquor Industry, located in the upper reaches of the Chishui River, is one of its representatives. Its factory has been expanded and its own liquor research institute has been established. On February 11, 2023, Chunqiu Yongming Liquor Research Institute opened. Good wine is fragrant and mellow, hidden in time. Life's many things are hidden in wine. The theme of the opening event, "How many collections of spring and autumn, a red forever chirping," is based on the collection and runs through the entire process. This opening is precisely the platform that Chunqiu Yongming Liquor Industry has taken the lead in understanding the increasing demand in the soy sauce liquor market, aiming to use the platform as a starting point and further explore the youth soy sauce liquor market.
The ideal of soy sauce and wine hidden in the minds of young people
The young market is an area that cannot be ignored in the development of soy sauce wine. When Spring and Autumn Yongming Research Institute was founded, it focused on the culture, art, and social aspects of soy sauce wine, creating a new scene for soy sauce wine experience.
Culture: For young people, they prefer to embrace the "wine culture" rather than the "wine table culture". They are more eager to explore the experience of soy sauce wine culture than pushing a cup with high Baijiu in the dinner. To this end, Yongming has created its own unique "three solutions and three awakenings" brand culture, combining the concept of online and offline production areas and cultural value consumption mentality occupation. Through the platform of the Research Institute of Liquor, it integrates a new experience of sauce wine and creates sauce wine based liquor blending. While experiencing the unique charm of sauce wine culture, it lays a solid foundation for brand building with a trendy user experience.
Art Treasure: In the world of art, it seems that alcohol is always indispensable. Alcohol can elevate the inspiration of creators and also make ordinary people romantic. For this reason, Yongming Research Institute has broken the limitations of traditional bottle packaging design, innovatively combining art with sauce wine to create cultural IP attributes. Liu Xin's joint exhibition "Rebuilding Dunhuang" is an attempt, where art and wine complement each other, using fine wine as a carrier to bring art back to life, allowing people to experience the sparks between art and sauce wine while savoring fine wine.
Social Treasure: Nowadays, alcohol consumption has entered the spiritual level. The younger generation of consumers not only focus on the quality of soy sauce wine, but also on the social attributes of drinking and the sense of ritual in consumption. At Yongming Research Institute, people who love, know, and understand wine can find their own group, allowing people with different hobbies to cross boundaries and collaborate here. Those unspeakable things are hidden in the wine, opening up more personalized and comfortable spaces for young people. The brand's youthful attributes are deeply embedded in the minds of young consumers.
Innovative mode, just to share a cup of good wine
In the new era, how to link with new consumer groups is a compulsory course for Baijiu enterprises, but capacity expansion and product quality are still the cornerstone of the development of liquor enterprises. Chunqiu Yongming Liquor Industry combines its advantages in origin, product, and channel, innovatively upgrading its OEM model to 3.0. It is different from the era of barcode liberalization in the market OEM and customized needs of end customers. It is positioned as a professional liquor brand management company, deepening customized needs, improving service systems, and allowing liquor brands to operate with light assets. The purpose is to lower the entry threshold for liquor merchants, allowing more people to enter the sauce liquor market and share sauce liquor.
Chunqiu Yongming, with a young and innovative mindset, understands the hearts of consumers through user thinking, and brings its love for the soy sauce industry into product marketing. Chunqiu Yongming Research Institute will use its strong brand influence to continuously enhance consumer identification and write a new chapter in the new era of soy sauce.

 

 

 

 

 

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